Contact Information

Biography

Dr. Ronald Dick is an Associate Professor of Sports Marketing at the Palumbo-Donahue School of Business. His areas of interest are the sales and sports marketing for both collegiate and professional sports organizations.

Dr. Dick has 13 years experience in the National Basketball Association with the Philadelphia 76ers and New Jersey Nets as the Director of Group Sales and Director of Sales, respectively.

He was an Assistant Professor in the Sport Management Program at James Madison University where he was the Director of the Sports Sales Lab that generated more than $15,000 in ticket sales revenue for the athletic department. Dr. Dick also established the Bull Pen which provided sales training for students during their internship and practicum experiences that involved informative marketing.

Prior roles include Associate Professor of Management at the University of New Haven, Assistant Dean for Student/Athletic Programs at Marian College, and Assistant Athletic Director for Ticket Operations at the University of Houston.  

Dr. Dick is the founder of Bridging the Gap which is a sports marketing consulting company that maximizes the revenue streams of professional and collegiate marketing departments.  

Education

  • Ed.D., Temple University
  • M.B.A., St. Joseph’s University
  • B.S., St. Joseph’s University

School

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  • Most Valuable Professor (MVP), Dukes Women's Basketball, 2022
  • Most Valuable Professor (MVP), Dukes Women's Basketball, 2018 

External
  • Best Paper, The Association of Marketing Theory and Practice (AMTP) Conference, 2021

Articles in Journals

McCall, M., Fullerton, S., Dick, R., & Wade, R. (2023). The Perceived Impact of the New Rules. Applied Research in Coaching & Athletics, 38, 109-140.

LeComte, D., Titlebaum, P., & Dick, R. (2022). Endangered Species Attracting and Retaining Sports Officials. Recreation Management, 23(4), 48-51.

Dick, N., Ciletti, D., & Dick, R. (2021). Bridging the Gap Between Service and Learning within Business Curriculum through Community Voice and Reciprocity. The Journal of Service-Learning in Higher Education, 13(1), 71-88.

Dick, R., & Schwarz, E. (2021). The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness (JMDC), 14(1), 38-47.

Presutti, W., & Dick, R. (2020). Transforming a University Athletic Brand: Success to Failure. Journal of Contemporary Athletics, 14(1), 1-10.

Fullerton, S., McCall, M., & Dick, R. (2020). An Assessment of the Fourteen Beneficiaries of Legalized Sports Betting and the Potential Benefits That They Derive. Journal of Gambling Business & Economics, 13(1), 43-70.

Muetzel, Z., Titlebaum, P., Dick, R., & Chen, S. (2019). Analysis of National Football League 2011-2017 Team Values: Stadium Renovation and Construction Trump's Winning. KAHPERD Journal, 2(55), 39-50.

Muetzel, Z., Titlebaum, P., Dick, R., & Chen, S. (2019). Relocation & New Stadiums Trumps Winning: National Football League 2012-2017 Team Values. KAHPERD Journal, 2 (56), 39-50.

Presutti, W., & Dick, R. (in press, 2019). Transforming a University Athletic Brand: Success to Failure. Journal of Contemporary Athletics, 14 (1), 1-10.

Dick, R., Blair, J., Titlebaum, P., & Brown, M. (2016). Learn What the Luxury Suite Customer Wants. Applied Research in Coaching & Athletics, 31 (2), 224-248.

Dick, R., Titlebaum, P., Feldmann, K., & Davis, R. (2014). Acquiring and Maintaining Premium Seat Customers in the Big Four Leagues. Journal of Applied Marketing Theory, 5 (1), 1-13.

Dick, R., Trail, G.T., Kim, Y.K., Kwon, H.H., Harrolle, M., & Braunstein, J. (2012). The Effects of Vicarious Achievement on BIRGing and CORFing: Testing Moderating and Mediating Effects of Team Identification. Sport Management Review.

Dick, R., Titlebaum, P., Crow, B., & Daprano, C. (2012). Staying in the Game: Basketball Officials Perceptions. The Journal for the Study of Sports and Athletes in Education, 6 (3), 325-334.

Dick, R., Titlebaum, P., & Titlebaum, D. (2011). Food and Beverage Industry Takes a Bite Out of U.S. Luxury Suite Market. International Journal of Sport Management, 12 (4), 1-11.

Dick, R., Southall, R., & Pollack, T. (in press, 2010). Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees. Journal of Applied Marketing Theory.

Dick, R., Chen, S., McNabb, A., & Tseng, Y. (2010). Preparation for an International Sport Event: The Promotional Strategies for 2009 Kaohsiung World Games. United States Sports Academy's Sports Journal.

Dick, R., Lanasa, J., Ciletti, D., & Lackman, C. (2010). Designing a Model for Improved Outcomes among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.

Dick, R., Chen, S.,Chie-Der, D., & Pi-Yun, T. (in press, 2009). Comparison of Spectators and Franchise Staff's Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan. International Journal of Entrepreneurship and Small Business, 7 (4), 466-477.

Dick, R. & Schwarz, E. (2008). Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars, Fitness Information Technology, In Press.

Zhang, M., Chen, S., & Dick, R. (2008). Fan Satisfaction Analysis of NBA Spectators: A Practical Example of Strategic Marketing. KAHPERD Journal, 44, 20-25.

Dick, R. & Turner, B. (2007). Are Fans and NBA Marketing Directors on the Same Page- A Comparison of the Value of Marketing Techniques? Sport Marketing Quarterly, 16 (3), 140-146.

Dick, R. & Kellers, P. (in press, 2006). Females in Sport- Past, Present, and Future: Perception by a Panel of Female Sport Executives. The Journal of Critical Postmodern Organization Science - Tamara, 5 (5.1), 17-23.

Dicks, R., Trail, G., Robinson, M., & Gillentine, A. (2005). Fans vs. Spectators: An Analysis of Those Who Attended Intercollegiate Football Games. Sport Marketing Quarterly, 14 (1), 43-53.

Dick, R. & Sack, A. (2003). NBA Marketing Directors' Perceptions of Effective Marketing Techniques: A Longitudinal Study. International Sports Journal, 7 (1), 88-99.

Dick, R., Singh, P., & Sack, A. (2003). Free Agency and Pay Discrimination in Major League Baseball. Sociology of Sport Journal, 20 (3), 275-286.

Dick, R., Trail, G., Robinson, M., & Gillentine, A. (2003). Motives and Points of Attachment: Fans Versus Spectators in Intercollegiate Athletics. Sport Marketing Quarterly, 12 (4), 217-227.

Chapters/Books

Dick, R. & Southall, R. (2010). Sales and Revenue Generation in Sport. In Practitioners Perception of Sport Management (pp. 187-216): Kendall-Hunt