Contact Information


Biography

Dr. Kelly Moore is an Assistant Marketing Professor in the Palumbo-Donahue School of Business at Â鶹ֱ²¥.

Dr. Moore's research focuses on individual differences in consumer online behavior and eating behavior. Her work has been published in Computers in Human Behavior, Organizational Behavior and Human Decision Processes, Food Quality & Preference, Journal of Food Products Marketing, Psychological Reports, Services Marketing Quarterly, and Marketing Education Review.

Dr. Moore holds a certification as an Emotional Intelligence coach (EQ-i 2.0® and EQ 360®). She primarily teaches Emotional Intelligence and Digital Sales & Marketing Tools.

Dr. Moore is also very interested in the field of sports marketing. She has previously worked in a marketing capacity with the Houston Astros Baseball Club and the University of Iowa Sports Marketing department.

Education

  • Ph.D., Marketing, Iowa State University
  • M.B.A., Executive Development, Drake University
  • B.B.A., Finance, Emphasis in Accounting, University of Iowa  
  • B.A., Journalism & Mass Communication, University of Iowa

School

Â鶹ֱ²¥

  • Center for Global Engagement Faculty Development Grant, 2023
  • Rangos Prize, 2021
  • Presidential Scholarship Award, 2020

Palumbo-Donahue School of Business

  • Dean’s Award for Excellence in Teaching, 2018 and 2021 
  • Dean’s Award for Excellence in Research, 2019 and 2021
  • Summer Research Grant, 2022 and 2023 

External

  • Society for Marketing Advances Innovations in Teaching Competition Finalist, 2024

Articles in Journals

Moore, K., Walker, D., & Girju, M. (2024). Snack attack: What factors affect American snacking behavior?. Food Quality and Preference, 105309.

Moore, K., Walker, D., & Laczniak, R. (2024). Cool or hot: How dietary restraint produces both positive and negative eating behaviors. Food Quality and Preference, 116, 105147. 

Moore, K., & Craciun, G. (2024). Learning Styles in the Flipped Classroom. Marketing Education Review, 1-14.

Geiger, M., & Moore, K. (2022). Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes. Computers in Human Behavior, 128, 107061.

Moore, K., Walker, D., & Laczniak, R. (2022). Attention mediates restrained eaters’ food consumption intentions. Food Quality and Preference, 96, 104382.

Moore, K., & Craciun, G. (2021). Fear of missing out and personality as predictors of social networking sites usage: The Instagram case. Psychological Reports, 124(4), 1761-1787.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior, 97, 104-115.

Moore, K., & Walker, D. (2019). Conditional effects of touch on purchase behavior. Services Marketing Quarterly, 40(2), 107-122.

Lang, M., Kelley, J., & Moore, K. (2016). Simulated attention-tracking methodologies: an examination of measurement efficacy. Journal of Food Products Marketing, 22(8), 872-890.

McElroy, J. C., Summers, J. K., & Moore, K. (2014). The effect of facial piercing on perceptions of job applicants. Organizational Behavior and Human Decision Processes, 125(1), 26-38.

Moore, K., and McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28, 267-274.